BEACON is the namesake selected to represent the 2018 Arizona State University Visual Communication Design Graduation exhibition.
The ASU Visual Communication Design Graduation Exhibition is student controlled initiative hosted at the end of every spring semester. Branding, marketing, logistics, design of the exhibition space, buildout of the exhibition space, and more are all brought to fruition by the graduating class. For this exhibition, students defend the culmination of a year’s worth of research on their personal social issue thesis topic. They are intended to brand and design physical exhibition spaces showcasing their research, campaign books, and other pieces of collateral relevant to their individual topic.
As much as it does their work, the ASU Graduation Exhibition cerebrates the individuals themselves as they transition out of this chapter in their lives. This annual initiative put forth by The Design School remains the only university exhibition to be completely developed by the graduating class. Provided little to no university funding, designers are intended to utilize experiences and sensitivities learned throughout their education to organize the event in its entirety and grow as professionals outside of design.
A beacon is the focal point signifying the end of a chapter and celebrating the beginning of something new. Additionally, a beacon’s purpose is often to light the way, offering guidance, acceptance, and understanding.
Shining light on issues plaguing our society, the 2018 Arizona State University VCD Graduation Exhibition displayed the research of 46 graphic design students, offering design related solutions to guide our global community in the direction of change.